10+ Years • $50M+ Revenue Generated

The H.A.N.S
Google Ads
Framework

Battle-tested system that scales Google Ads profitably. No fluff. No agency overhead. Just predictable growth for founders who want real results.

50+
Trusted by 50+ Founders
70× Peak ROAS • $300K/mo Managed
Site Introduction

What PPC Hans
is actually about

Two minutes. Hans in his own words — what he does, how he works, and why founders keep coming back.

~2 min watch
No sales pitch — just context
ppchans.com
Proven System

What is the H.A.N.S Framework?

A structured, data-driven approach to Google Ads that eliminates guesswork and maximizes ROI at every stage.

H

Hyper-Targeted
Architecture

Campaign structure, match types, negative keywords, and scaling architecture built for efficiency from day one.

Core Foundation
A

Analytics &
Attribution

Bulletproof GA4 + GTM tracking. Accurate conversion data that powers smart bidding and optimization.

Data Precision
N

Non-Stop
Optimization

Daily/weekly Kaizen-style testing, bid management, ad copy iteration, and audience refinement.

Continuous Improvement
S

Scale
Systems

Systems to safely scale spend while protecting ROAS. Performance Max, Shopping, and multi-channel synergy.

Growth Engine
Performance Track Record

Real Results. Real Revenue.

Delivering consistent performance for US-based founders and operators

70×
Peak ROAS Achieved
Industry-leading efficiency
$300K
Monthly Ad Spend Managed
Proven at scale
50M+
Revenue Generated
Tracked & verified
Live Account Review

20× Peak ROAS — US Google Ads
Manager Account Review 2026

20×
Peak ROAS
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Data Redacted for Client Privacy
Account names, URLs, and identifying info are hidden. The numbers and structure are real.
Get a Free Audit
Hans Lacida - Google Ads Expert
About Your Specialist

Hi, I'm Hans
"Dexter" Lacida

Veteran Google Ads specialist with over a decade of hands-on experience. I work directly with founders — no agency middlemen, no fluff reports, just execution that moves the needle.

Direct fractional PPC direction for scaling brands
No middlemen, no junior account managers—just strategic execution that drives revenue.
Expert in Search, Shopping, Performance Max & advanced tracking
Full-stack Google Ads expertise with bulletproof GA4 and GTM implementation.
US timezone overlap • Philippines-based efficiency
Available during US business hours with cost-effective pricing.
Let's Talk Growth

Ready to scale your
Google Ads profitably?

Let's apply the H.A.N.S Framework to your account.
Limited slots available for new clients.

I personally review every application. Expect a reply within 48 hours.