Google Ads
that move
the number.

US founders and operators spending $5K–$300K/month on Google Ads. Typically ecommerce brands on Shopify, healthcare practices, and B2B companies who want a single specialist accountable for results — not an account manager passing work to a junior team.

You talk directly to Hans — no layers. Onboarding starts with a full account audit and strategy brief. From there: weekly reporting, proactive optimizations, and a standing Slack or email thread. You don't chase for updates. If something changes in performance, you hear about it first.

2 new clients per month, maximum. The intake is selective by design — not to create artificial scarcity, but because the depth of work this system requires can't be spread thin. Each account gets genuine attention, not a templated weekly check-in.

Google Ads is the core — Search, Shopping, and Performance Max. The tracking infrastructure underneath (GA4, GTM, server-side tagging, enhanced conversions) is just as important as the campaigns themselves. I also run Meta Ads and have hands-on experience with Microsoft Ads and TikTok Ads where the brief calls for it.

Yes — by request. Live account walkthroughs are conducted as a recorded screen-share session with Hans directly. Client business names and URLs are redacted under NDA, but the numbers, campaign structure, and decisions are real and unedited. Book a strategy call and we'll schedule it.

Yes — daily. Claude and ChatGPT are active parts of the workflow: keyword research, copy angle development, audit analysis, and anomaly investigation. AI handles the speed work; Hans handles the judgment. Every output is reviewed before it touches a live account or a client deliverable.

Yes. Agency white-label partnerships, content collaborations, and paid training engagements are all on the table. Reach out at hanzel@hanslacida.com — no intake form required for that conversation.

Full experience, case studies, tech stack, and expertise are at cv.paxhl.com — Hans's dedicated CV site. Covers 10+ years of roles across ecommerce, healthcare, B2B, and agency work with specific results and platforms used in each engagement.

Book the 15-minute audit call below or at cal.com/hanslacida. Come with your current monthly ad spend and your biggest frustration with the account — that's all you need. Hans will identify the highest-leverage fix and tell you whether it makes sense to work together.