10+ Years · $10M+ Ad Spend Managed · US Founders

The H.A.N.S.
Google Ads
Framework

A system for scaling Google Ads toward profit — built on signal quality, AI accountability, and measurable growth.

Book a Strategy Call See Results
$10M+
Ad spend managed · highest $300K/mo
70×
Peak ROAS · AU/NZ · 90-day window
4.5★
Clutch · verified
The System

What is the H.A.N.S. Framework?

Four layers. Every engagement runs the same sequence — strategy, signal, execution, scale.

H
High-Leverage Strategy

Offer, market, ICP, budget, and channel decisions locked in before a single dollar spends. Every campaign launches with a strategic brief — so the budget goes to work immediately.

A
Accurate Signal

Server-side tracking, CRM data, first-party audiences, and conversion-quality rules — so Google's AI bids on truth, not noise.

N
AI-Native Execution

AI-assisted research, creative variants, audits, and anomaly detection — with human QA on every output. Automation runs faster when it's supervised.

S
Scale With Guardrails

Brand safety rules, lead-quality thresholds, margin constraints, and automation overrides before scaling spend. Growth that doesn't break the business.

Track Record

Real accounts. Real outcomes.

Every number is from a live account, a specific window. No projections.

70×
Peak ROAS
eBike · AU/NZ · 90 days
−53%
CPA reduction
Healthcare · CA
21×
Peak ROAS
Security eComm · US
−39%
CPA at $300K/mo
B2B Mfg · US
Live Account Review

20× Peak ROAS — US Google Ads

eCommerce · US Market · Best-performing week · Data redacted

20×
Peak ROAS
Account names and URLs redacted for client privacy. Numbers and structure are real.
Full case studies

Watch the intro

Two minutes. Hans in his own words.

Hans Lacida — Google Ads Specialist
About Hans

Hans "Dexter"
Lacida

Veteran Google Ads specialist with 10+ years of hands-on experience and a former Google Account Strategist background. Works directly with US founders — one operator, one system.

Expert in Search, Shopping, Performance Max, and server-side tracking
US-market focused · available during US business hours
2 new clients per month · direct access, no account managers
4.5★ on Clutch · $50M+ tracked revenue across 10+ accounts · 2018–2026
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Get Started

Book a Strategy Call

15 minutes. Map your account's biggest lever and leave with a clear next step.

15 minutes US market Reply within 48 hrs

Or email directly: hanzel@hanslacida.com